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What happened to Deva curl after the hair scandal that exploded all over the internet?

This new decade was really decisive for a lot of reasons and it was definitely not the greatest for DevaCurl. The haircare brand dedicated to curly hair was under some heat early on this year. For instance, a lot of influencers, ex-employees, and former customers came forward on social media claiming that Devacurl products were the cause of their hair loss and scalp issues. Therefore, they are currently under investigation following those allegations and complaints.

Read: Wish I had known before buying Devacurl products

In February 2020, it became public that there were a lot of legal cases being issued against Devacurl LLC. In the united stated, multiple class-action lawsuits have been filed against them.

Allegedly, the maker of the product knew about the harm its haircare products could cause. But instead of issuing a recall or warning consumers, they proceeded on selling the products. Their product might be containing known allergens, irritants, or otherwise harmful substances to humans.

Ayesha Mailk's viral YouTube video Oliah Natural Devacurl VIA YOUTUBE

Ayesha Mailk’s viral YouTube video on why she stopped using DevaCurl and how DevaCurl ruined their hair.

Classaction.org, a group of professionals who are committed to exposing corporate abusing customers, is helping with class actions across the USA. Therefore, they are investigating the current issue and invite Devacurl customers who are filing lawsuits to contact them. After all those youtube reviews, pictures, and complaints on twitter and Instagram, the Devacurl’s website only shows a statement to address the issue.

According to Refinery29, ”DevaCurl announced that they took an additional step. They recruited some industry professionals named the “Professional Curl Care Council.” As a result, they introduced on their website a group of leading professionals in dermatology, trichology, psychology, and cosmetology who will be sharing their expertise in curly hair and scalp health. In addition, they provided phone numbers to contact each of them.

Devacurl LLC did not make a public announcement about the case. Granting that they surely do not want to disclose any information since the judge has not made a final decision yet. On their Youtube channel, a video has been shared to let their customers know that there is a reformulation of their products.

Posted in April, it is stated in the video that they are making minor ingredient updates to some of their products. To sum up, Devacurl reformulated its product to improve its quality, enhance the performance, and to comply with the latest regulatory requirements. They removed formaldehyde.

Video youtube Devacurl Reformulation:

 

Video Transcript- Devacurl Reformulation 101
As is common in the hair care industry we periodically make minor ingredient updates to some of our products. Believe us! It’s not something we do often or on a whim. We reformulate when it will improve quality enhance the product performance or comply with the latest regulatory requirements.

But no matter the reason when we reformulate we do it for the better of your curls. You can also rest assured that once a reformulation happens, it restarts the testing process.

So the product is proven safe before being introduced. You should always refer to the ingredient list on the product package for the most up-to-date and accurate list of ingredients.

In the past year, we have reformulated seven product light defining gel. We replaced formaldehyde donor preservatives to address consumer requests for gentler preservative ingredients styling cream and no-poo decadence.

We replaced formaldehyde donor preservatives to address consumer requests for gentler preservative ingredients. Locus delight to improve viscosity and comply with regulatory updates.

One condition decadence to improve consistency of product pH and replace formaldehyde donor preservatives to address consumer requests for gentler preservative ingredients.

One condition original to improve consistency of product pH comply with fragrance regulatory updates and formaldehyde donor preservatives to address consumer requests.

For gentler preservative ingredients no-poo original to comply with fragrance regulatory updates and replace formaldehyde donor preservatives to address consumer requests for gentler preservative ingredients.

If  you’d like to know more check out this website for a full list of our ingredients their uses and testing results you

* this is a raw transcript

The Devacurl lawsuit

What are the lawsuits against DEVA CONCEPTS LLC?

Lawsuits issue against Deva concepts LLC claims that their statement about their products being ”gentle” and having a  ”beneficial nature” is misleading customers.

Click here to see the list of the products

that is contained in the Devacurl lawsuit.

DevaCurl

“No-Poo” Original non-lathering conditioning cleanser
One Condition Original hair conditioner
Light Defining Gel
“Low-Poo” Original cleanser
“Low-Poo” Delight cleanser
“No-Poo” Decadence cleanser
One Condition Delight hair conditioner
One Condition Decadence hair conditioner
Leave-In Decadence conditioner
Ultra Defining Gel
Melt into Moisture mask
Styling cream
Super Stretch Coconut Curl Elongator
Wavemaker

* This list has been consulted in march 07.

For years we have believed the Devacurls’ products to be healthy for the curly hair. Indeed, it is always a good idea to look at the product labels and research what those names mean. I know we do not have all the time in the world to make those research when shopping for new products.

Let’s look at one of DevaCurl Ingredient: Styling cream Touchable curls definer.

Devacurl Reformulation after Hair scandalDevacurl Reformulation after Hair scandal

Here is a full description of each ingredient. Click in order to expand and read.

Ingredients

Water (Aqua, Eau)
Cetearyl Alcohol helps create smoother creams, thicker lotions, and more stable foam products.
Glycerin can be obtained from natural sources (e.g., soybeans, cane, or corn syrup sugar) or manufactured synthetically.
Behentrimonium Chloride an antistatic, hair conditioning, emulsifier, or preservative agent in personal care products.
Tapioca Starch is derived from the mandioca plant (cassava) as a thickener and texture booster in moisturizer formulas.
PPG-3 Benzyl Ether Myristate is an emollient that adds shine to hair. This product is considered as soft and gentle.
Laureth-4 is a clear, colorless liquid used as moisturizing products.
Ethyl Macadamiate comes from Macadamia terifolia seed oil. It is an emollient.
Hydrolyzed Jojoba is a protein fraction of seeds from the jojoba plant. Natural curly girlS are not supposed to use protein every day. It is not advised to do so.
Panthenol is a chemical substance made from pantothenic acid and the common name is vitamin b5. that’s
Humulus Lupulus (Hops) Extract: is a species of flowering plant in the hemp family.
Cymbopogon Schoenanthus Extract: Extract is an extract of the Lemon Grass
Chamomilla Recutita (Matricaria) Flower Extract: is an extract from the flowers of the Chamomile (Matricaria) plant.
Rosmarinus Officinalis (Rosemary) Leaf Extract: extract coming from the lovely herb, rosemary
Achillea Millefolium Extract: also called Yarrow plant
Laurdimonium Hydroxypropyl Hydrolyzed Wheat Protein uses hydrolyzed wheat protein and quaternary ammonium salt as the main raw materials. It forms a protective protein film on the hair surface to protect the hair.
Laurdimonium Hydroxypropyl Hydrolyzed Wheat Starch has a mix of properties that includes enhanced substantivity, moisture retention and surface activity.
Cetrimonium Chloride is a quaternary ammonium salt that is categorized as a detergent preservative.
Ceteareth-20 Ceteareth-20 to -40 help other ingredients to dissolve in a solvent in which they would not normally dissolve.
Disodium EDTA allows for better cleaning use, as it enables cosmetic products to foam.
Aminomethyl Propanol is used as a pH adjuster.
Phenoxyethanol is a solvent.
Ethylhexylglycerin Fragrance (Parfum) is an influence on fragrance ingredients with respect to boosting and/or fixation.