DevaCurl’s customers are complaining of hair loss and scalp inflammation.
Devacurl has been under some heat for a few months now. In all social platforms, a controversy came into light regarding the effects of Devacurl’s products on people’s hair.
A lot of customers shared concerns online on how their curls are not the same because of Devacurl’s products.
Is DEVACURL getting cancelled?
Devacurl made a statement to clarify all the concerns people have about the safety of their products.
” We have conducted additional testing at the manufacturer and warehouse level. In addition, we worked with an independent third-party toxicologist to verify the safety of these formulas. All these tests verified there are no safety issues with our products.”
Should we believe them? Why are they so many people complaining about their products? Is it falsified just to hurt the brand? Are they mistaking the cause of their hair issues? Do they have ulterior motives? Why not stop when a product is not working for you?
We cannot stop asking ourselves those questions. We are not sure of the veracity of their claims, but a good saying tells us that there is no smoke without fire.
Those unhappy customers show some before and after pictures to compare what happened to them after including Devacurl in their hair care routine. The situation goes from mild to worst, from loss of curl definition to hair loss. Some are noticing dandruff apparition and experiencing itchy scalp.
It looks as if everyone is now jumping on the complaining wagon supporting their claims with pictures and videos.
Many YouTubers came out to share their own experiences with the brand. Ayesha Malik was one of Devacurl’s ambassadors and she was using their product for 6 years.
The upper hand here and this is it looks like I took a brush and brushed out all my curls but I didn’t touch them. I wish that was the case but no this is exactly what happens. If I barely move, if I don’t do anything, if I just exist my hair eventually does this on the first day.
Basically, Ayesa is sharing her experience with Devacurl through the lens of a customer and a brand ambassador. She said she was using Devacurl’s products religiously for 6 years. In the beginning, it was a free promotion she was doing to her followers since she genuinely believed it was a good product for her. After she became a paid ambassador for the company, it blinded her judgment.
At first, she did not associate her hair’s condition to the products she was using. She thought it was just a bad hair day. Then it became too much consecutive bad hair days. Her subscribers were complaining to her about the product she was recommending them. Even though her curls were not as luscious as before she continued using it and went to a Hollywood hairstylist named the Curl Dr. The professional hairdresser advised her to check the product in the Think Dirty app to see if the brand was worthy of her appreciation.
She was shocked and upset to find out that she invested in a product line that is not necessarily healthy. Hence, not the best fit for her. Telling us that she is only using organics products now to bring her curls back to life.
She is not the only one who turned her coat to the company.
Stephanie Mero campaign
Stephanie Mero started her campaign against Devacurl. Apparently, she was also a victim of Devacurl and an ex-Devacurl Stylist. She stopped and created a Facebook group for victims of hair and scalp issues due to Devacurl products with a total of 35000 adhering members. Many women share their photos to support each other and to compare their situations.
Stephanie shares videos on Youtube to spread the word and post unsatisfactory customers’ pictures on her IG page @thecurlninja. She is speculating that besides the ingredient not being safe, Devacurl’s packaging might also be one of the causes of all those hair disasters. Depending on how the product is being stored, the heated plastic releases something into the formula that has these effects on the hair and scalp, she said.
This polemic around the brand Devacurl has people questioning all the products they have previously purchased. Some people are coming for other companies too, like the Cantu line.
Have you previously used Devacurl’s product? If yes, share your experience in the comment. We are curious to know.